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Pūmau Business Virtual Assistant Business Optimisation

Debra

Debra Colour Palette

With over 20 years of experience as an executive assistant and virtual assistant, she knows the ins and outs of what makes a business run smoothly, and what slows it down. Debra has worked behind the scenes with high-level leaders, ambitious founders, and fast-moving teams, and brings that same level of care, strategy, and efficiency to every customer she supports through Pūmau Business.
Now based in Northland, offering remote and hybrid support to small business owners, startups, CEOs and consultants all across New Zealand. If you’re feeling stretched, scattered, or stuck, we're here to help you find calm in the chaos, and systems that actually work for you.

LinkedIn Debra Metcalfe

Mikayla

Debra Colour Palette

Mikayla holds a Diploma in Accounting and brings nearly 10 years of experience in management accounting across the construction, trades, hospitality, and healthcare sectors. She specialises in all things Xero, including budgeting, forecasting, financial reporting, and cash flow management. Mikayla is passionate about problem-solving and providing business owners with clear, practical insights that support confident decision-making and sustainable growth.

Kaitlyn

Debra Colour Palette

Kaitlyn has a strong background in administration, customer service, and team leadership, with extensive experience as a practice manager. She has supported the growth of leading health clinics in Whangārei, managing HR, financial systems, compliance, social media, and client experience to ensure smooth, efficient operations.

Known for her attention to detail and practical approach, Kaitlyn brings structure, reliability, and clear communication to every role. Based in Whangārei, she is focused on contributing her organisational and leadership strengths to purposeful, people-focused work that makes a positive impact in her community.

What's in our name?

Pūmau (verb) to be fixed, constant, permanent, true to, steadfast, faithful, staunch. 

Mantra

“Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives.” ~ William A Foster

Pūmau Business was born from a bold idea I had back in the early 2000s: work should fit life, not the other way around. Since then, I’ve evolved through market shifts, big life moments, and even a name change, from AdminCorp to Pūmau, meaning steadfast. Today, I'm proud to offer executive-level virtual assistant support to ambitious small businesses across Aotearoa with a priority on Northland customers. From inbox triage and system setup to workflow strategy and mentoring, 

I help you run smoother, grow stronger, and stay focused on what matters most. I'm not just a doer, I'm a thinker and a strategic one at that. With a background supporting C-suite leaders, I anticipate what’s next, solve problems before they escalate, and build systems that truly work for you. 
Let’s make business feel lighter, more aligned, and built to last.

70+ Years Combined Experience

On a journey enriched by leaders, peers and over 20 years of professional experience.

Interested in working with us?

Check our current vacancies

Current Vacancies

FAQs

Your questions answered

Yes. We’re a small, collaborative team with a broad range of skills and experience. This means you benefit from multiple perspectives and expertise, while still enjoying the consistency and personalised service of a dedicated support team. Our collaborative approach also ensures continuity, so support remains seamless when team members are on leave or working flexibly.

We support your business remotely (and in-person at times) with operations, admin, systems, projects, and process work, like managing your inbox, setting up workflows, and keeping things ticking behind the scenes or managing projects and events.

If you’re spending more time on admin than growth, it’s time. We'll help clear your plate so you can focus on what matters.

We offer a combined 50+ years of executive support enriched in experience. we are anticipatory, strategic, and truly care about your business. We even meet with our customers one on one whenever possible to maintain a strong relationship. 

Zoho One, Microsoft O365, Google Workspace, Trello, Xero, Myob, Adobe, ChatGPT, and more. If you're not using tools yet, we’ll help you choose and set them up.

There is an array of tools available and while it can be overwhelming to navigate the best options, we'll support you in finding the best options for you, your business and your budget. 

Yes! We are based in Whangārei, Dargaville and Tauranga.