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Pūmau Business Virtual Assistant Business Optimisation
  • Optimise Your Small Business Without Losing the Heart

    From Overwhelm to Organised, Strategic Virtual Support 

    Pūmau Business supports start-ups, small business owners and founders clear the chaos, systemise success, and breathe easy, with trusted support that gets things done.

    Book a Free 15-Min Chat
20+ years as an Executive Assistant, Virtual Assistant and Leader

Meet Debra — Executive Assistant, Business Optimiser

Kia ora, I’m Debra Metcalfe. After 20+ years as a virtual assistant and senior executive assistant, I founded Pūmau Business to support New Zealand startups and small businesses move from chaos to sorted.

I bring structure to your systems, calm to your calendar, and strategic support that evolves with you. 

Think of me as your behind-the-scenes powerhouse; virtual, versatile and always in your corner.

Smart, Sustainable Business Systems – I set up tools and workflows that support your long-term growth, simple, effective, and tailored to your business.
Tech That Fits You – No cookie-cutter setups. I match tools like O365, Zoho, Trello and Shopify to how you work, so you can stay in flow.
People-First Process Design – Every process I build puts humans at the centre, not just automation, because your business runs best when it feels right.
Let’s chat about your business , book a consultation
Here to lighten your load and sharpen your workflows

Support You Can Count On. Systems That Grow With You.

Executive Support

Stay focused on what matters while I handle the admin chaos, decision prep, and daily operations, just like a top-tier EA, without needing a desk in your office. 

No more missed meetings or inbox anxiety. I organise, prioritise, and streamline your communication so you show up ready and in control.
WebSites

From setting up your first website to updating existing themes, content and structure. I'll keep your digital front door looking sharp and working hard behind the scenes. Optimising your site to work in with your business eco-system to streamline workflow and customer connection.

Customers

Client Onboarding & CRMs. Make every client feel like a VIP from day one. I set up and manage smooth, professional onboarding workflows and setup and maintainance of your CRM so nothing falls through the cracks.

Workflow & Docs

Get your business humming with the right tools and systems. I set up and streamline platforms to suit how you work, no more tech overwhelm. Modern SOPs (Standard Operating Procedures) to organised digital filing workflow, keeping your business aligned with compliance and operational best practices.

Strategy

When you’re too deep in the weeds to see the big picture, I offer grounded, practical guidance to help you clarify your direction, streamline decisions, and build a business that works for you, not the other way around.

Projects & Events

Launching something new? Planning a retreat or product rollout? I manage timelines, moving parts, and details so everything runs like clockwork. Co-ordinating Projects with people in mind, bringing it all together in line with stakeholder expectation and project timeframes. 

Why work with me?

Choose Pūmau Business

I create smart, sustainable business systems and processes that support long-term growth for small businesses in New Zealand. Every process and tool is chosen to fit you, not the other way around. My people-first approach ensures your systems feel natural, reduce overwhelm, and actually help your business run better.

Strategic and Supportive. Not just admin, get expert systems and process design that scales with you.Not just admin, get expert systems and process design that scales with you.
Steadfast Support. “Pūmau” means steadfast amongst other things, and that’s how I show up: consistent, thoughtful, human-first help.“Pūmau” means steadfast amongst other things, and that’s how I show up: consistent, thoughtful, human-first help.
NZ-Based, NZ-Focused. No timezone battles or cultural gaps. I understand how small businesses run in Aotearoa.